Saturday, May 12, 2012

Nickelodeon USA Promotes Jim Mollica Up To SVP Of Consumer Marketing For Nickelodeon Group

From Kidscreen:
Nickelodeon ups Jim Mollica to SVP

Nickelodeon has bumped Jim Mollica up to SVP [Senior Vice President] of consumer marketing for Nickelodeon Group.

In his new role, Mollica, who was most recently Nickelodeon Group VP of digital marketing, will be tasked with developing consumer marketing campaigns for Nick’s programs across all media platforms, and will report to CMO Pam Kaufman.

During his two years as a digital marketing exec, Mollica developed and led social media strategies for Nickelodeon, TeenNick, NickToons, and hit series iCarly, Big Time Rush, Victorious, Degrassi and SpongeBob SquarePants.

Prior to his time at Nickelodeon, Mollica served as the global director of new media for the Walt Disney Company.

Tags: Jim Mollica, Nickelodeon Group, Pam Kaufman
Also, from Animation Insider:
[Nickelodeon] Business Hiring News 2012 (May)

Animation & Kids Media Hiring News (May 2012)

Jim Mollica moves from an executive position in digital marketing up to Senior Vice President of Consumer Marketing, for the Nickelodeon Group. Mollica is as familiar with the multi-platform demands of iCarly, Spongebob, and Big Time Rush as a Nickelodeon executive can be, and so moves into a position to directly develop campaigns targeting all media platforms to support these and other key brands. He will report to Pam Kaufman, Chief Marketing Officer, Nickelodeon Group.